Countries we serve

Local SEO Services in the United States

The United States is the most competitive local search market in the world, and also the one with the most places to be listed. For a US small business, local SEO is as much about tidying up what already exists as building anything new.

Our office is in Amritsar, India, and we work with businesses in the United States entirely online, at the same one-time prices as everywhere else.

How local search works in the United States

American customers search with “near me” more than almost anyone, and they add a city, a neighbourhood or a ZIP code when they want to be specific. Trade vocabulary matters: people look for a contractor, an attorney, a realtor, an auto repair shop.

Competition varies enormously. A category that is wide open in a small town can be fiercely contested in a metro area, where the Map Pack changes block by block. In many trades, paid Local Services Ads also appear above the Map Pack. They are a separate Google product that we do not manage, but you should know they are there.

Citations, addresses and rules in the United States

Listings and directories worth having

  • Google Business Profile, Apple Maps (through Apple Business Connect) and Bing Places
  • Yelp, which also supplies data to other services
  • Facebook and Nextdoor for neighbourhood visibility
  • The Better Business Bureau
  • Trade platforms where they fit: Angi and Thumbtack for home services, Healthgrades for healthcare, Avvo for attorneys, Houzz for remodeling

Accuracy matters more than volume. A dozen correct listings do more than hundreds of automated ones. See how local citations work.

Name, address and phone format

Use one format for the street address, including the suite number and the five-digit ZIP code, and a local number with its area code. Toll-free numbers are fine as a secondary line, but a local number supports local relevance.

Rules to be aware of

Licensed trades should show state licence numbers where the state requires them in advertising. Healthcare providers must keep review replies free of patient information under HIPAA. California residents have additional privacy rights under the CCPA and CPRA, which our privacy policy covers.

This is general information, not legal advice. Check the rules that apply to your business.

What we do for businesses in the United States

Google Business Profile ranking

Categories, services, citations and review routine, set up for how customers in the United States search.

Google Business Profile optimization

Google Maps SEO

What decides who appears in the Map Pack, and what can realistically be changed.

Google Maps ranking service

SEO website

A fast, mobile-first site with domain and hosting for the first year, written in the vocabulary your customers use.

SEO website design

Prices are the same in every country: $499, $499 or $947 one-time. See pricing.

Industries

Guidance by business type, which applies in the United States as elsewhere.

See all industries

Local SEO in the United States: common questions

Do you work with small businesses across the US?

Yes. Everything is delivered online, so we work with businesses in any state. Pricing is in US dollars and payment is by PayPal or USDT.

Which directories matter most for US local SEO?

Google Business Profile first, then Apple Maps, Bing Places, Yelp and Facebook, followed by the Better Business Bureau and the platforms specific to your trade.

Are Local Services Ads part of your service?

No. Local Services Ads are a paid Google product. We work on the unpaid results: your Google Business Profile and your website.

Free local SEO audit for your business in the United States

Tell us your business name and city. We reply by email with where your listing shows up today, what is missing from your profile and website, and the changes we would make first. No sales call, no card.

Prefer chat? Use the Messenger button in the corner, or email rankpageonline@gmail.com.