Local SEO by industry
Local SEO for Real Estate Agents
Property portals dominate searches for listings, and no agent’s website will outrank them for “homes for sale”. Where an individual agent or small agency can win is the search for the agent: who to trust with a sale in this neighbourhood. That is a local SEO question.
What customers type
- real estate agent near me
- best realtor in your neighbourhood
- estate agents your town
- how much is my house worth
- sell my house fast your city
Example search patterns. We research the real phrases and volumes for your city before any work starts.
How customers search for real estate agents
Sellers search for an agent, a valuation and proof of local sales. Buyers mostly start on portals, then look up the agent named on a listing. Both end up reading reviews.
Neighbourhood knowledge is the differentiator. Pages about specific areas, with real detail on streets, schools, price trends and recent sales, are something portals do badly and a local agent can do well.
See how Map Pack ranking works for how Google decides which listings appear.
Google Business Profile setup for real estate agents
Real estate agent suits an individual and Real estate agency suits a brokerage or branch. Property management or commercial categories can be secondaries where you do that work.
Category names vary a little between countries and Google updates the list, so we check what is available for your profile and what the businesses outranking you use. Everything stays inside Google’s guidelines.
This is the core of our Google Business Profile service.
- Agent and brokerage listings kept distinct. Google allows a practitioner profile alongside the office’s. Use your own name, not the brokerage’s, and keep details consistent.
- Areas served. The neighbourhoods you really work, not the whole region.
- Licence details. Shown where your jurisdiction requires them in advertising.
- Recent sales and local photos. Posts about sold properties, with the owner’s permission.
Website pages that work for real estate agents
- A page for each neighbourhood you specialise in, with real local detail
- A valuation request page
- Separate pages for sellers and buyers
- Sold examples or case studies, with permission
Each page has one job and is written around the search it answers. The profile links to the site, and the site confirms what the profile says.
That is what we build with our SEO website service, with domain, hosting, on-page SEO and schema included.
Reviews for real estate agents
Every completed sale or purchase is a review opportunity, and clients are usually glad to help. Ask at completion. Reviews that mention the neighbourhood and whether the client was buying or selling are the most useful.
More in our guide on how reviews affect local SEO.
Mistakes we often see
Each of these is fixable, usually within the first week of work.
Individual property listings created as Google Business Profiles, which is not allowed
An agent profile that duplicates the brokerage name
Neighbourhood pages with nothing but a paragraph and a search widget
What it costs
One-time prices, the same for every industry. No retainer.
Profile ranking · $499
Google Business Profile optimization, keyword research, citations and review routine. 90 days of optimization.
Profile ranking in detailSEO website · $499
Custom site with domain and hosting for the first year, on-page and technical SEO. 90 days of updates.
SEO websites in detailBoth · $947
Profile and website built to match, plus landing pages and a monthly report during the 90 days.
See what each plan includesLocal SEO for real estate agents: common questions
Can an individual agent have a Google Business Profile?
Yes. Google permits public-facing professionals to have their own profile, separate from the brokerage. It should use the agent’s name and consistent contact details.
Can real estate agents outrank property portals?
Not for listing searches. Agents compete better for searches about choosing an agent, getting a valuation and specific neighbourhoods.
What makes a good neighbourhood page?
Specific, first-hand detail: streets, housing types, schools, transport, price trends and examples of what you have sold there.
Related industries
Local SEO for Lawyers
Practice-area searches under bar advertising rules.
See the pageLocal SEO for Movers
Local and long-distance moves, licences and lead-seller competition.
See the pageLocal SEO for Photographers
Portfolio-heavy sites that must still load fast.
See the pageUseful guides: How Long Does Local SEO Take? · Google Business Profile vs Website SEO · all industries
Free local SEO audit for real estate agents
Tell us your business name and city. We reply by email with where your listing shows up today, what is missing from your profile and website, and the changes we would make first. No sales call, no card.
Prefer chat? Use the Messenger button in the corner, or email rankpageonline@gmail.com.