Local SEO by industry
Local SEO for Landscapers
Landscaping covers everything from a weekly mow to a full garden redesign. Those are different customers with different budgets, and Google treats them as different searches. Local SEO for landscapers starts with deciding which work you want more of.
What customers type
- landscapers near me
- lawn care service your suburb
- garden design your city
- patio installation cost
- tree removal near me
Example search patterns. We research the real phrases and volumes for your city before any work starts.
How customers search for landscapers
Maintenance customers (lawn care, hedge cutting, seasonal clean-ups) search in spring and want a regular, reliable service. Project customers (patios, decking, planting schemes, full redesigns) search over a longer period and want to see finished gardens.
It is a visual trade. People choose a landscaper largely on photographs, so a profile and site without good images start at a disadvantage.
See local Map Pack ranking for how Google decides which listings appear.
Google Business Profile setup for landscapers
Landscaper fits design and construction work, while the lawn care category fits maintenance. Landscape design or tree services can be secondary categories when they are a real part of the business.
Category names vary a little between countries and Google updates the list, so we check what is available for your profile and what the businesses outranking you use. Everything stays inside Google’s guidelines.
This is the core of Google Business Profile ranking service.
- Seasonal services. Spring clean-ups, summer maintenance, autumn leaf clearance, winter work. Update as the year turns.
- Before and after photos. The same angle, before and after, is the most persuasive image in this trade.
- Maintenance and projects listed separately. So both kinds of customer find a match.
- Service areas by neighbourhood. Maintenance rounds are local. List the areas where your vans already go.
Website pages that work for landscapers
- A page each for lawn care, garden design, patios or paving, and any specialist work such as trees or irrigation
- A portfolio organised by project type
- A page about maintenance plans and what a visit includes
- Image files that are compressed, so the gallery does not slow the site
Each page has one job and is written around the search it answers. The profile links to the site, and the site confirms what the profile says.
That is what we build with a website built for search, with domain, hosting, on-page SEO and schema included.
Reviews for landscapers
Project customers write the best reviews when the garden has grown in, so ask at completion and consider a second request a season later. Maintenance clients can be asked after a few months of regular visits.
More in our guide on how reviews affect local SEO.
Mistakes we often see
Each of these is fixable, usually within the first week of work.
Huge uncompressed photos that make the site crawl on a phone
No distinction between maintenance and project work
A profile left untouched all winter
What it costs
One-time prices, the same for every industry. No retainer.
Profile ranking · $499
Google Business Profile optimization, keyword research, citations and review routine. 90 days of optimization.
What the ranking plan coversSEO website · $499
Custom site with domain and hosting for the first year, on-page and technical SEO. 90 days of updates.
What the website plan coversBoth · $947
Profile and website built to match, plus landing pages and a monthly report during the 90 days.
Full pricing and conditionsLocal SEO for landscapers: common questions
What is the best Google category for a landscaping business?
Landscaper for design and build work, or the lawn care category if maintenance is most of your income. Add the other as a secondary.
How important are photos for landscapers?
Very. Customers choose largely on visual evidence, so real before and after photos on the profile and site are essential. Compress them so pages still load fast.
How can a landscaper get work all year?
By listing seasonal services and updating the profile through the year, so you appear for autumn and winter searches as well as spring.
Related industries
Local SEO for Builders & Contractors
Extensions, remodels and long sales cycles. One page covers both terms.
See the pageLocal SEO for Pest Control Companies
Pest-by-pest searches and seasonal spikes.
See the pageLocal SEO for Cleaning Companies
Recurring domestic work versus commercial contracts.
See the pageUseful guides: Local SEO Pricing Guide · How to Rank Higher on Google Maps · all industries
Free local SEO audit for landscapers
Tell us your business name and city. We reply by email with where your listing shows up today, what is missing from your profile and website, and the changes we would make first. No sales call, no card.
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