Local SEO by industry
Local SEO for Cleaning Companies
Cleaning is a trust purchase. A customer is letting someone into their home or office, often every week. Local SEO for cleaning companies has to make the business easy to find and easy to trust in the same glance.
What customers type
- house cleaning near me
- end of tenancy cleaning your city
- office cleaners your town
- deep cleaning service cost
- carpet cleaning near me
Example search patterns. We research the real phrases and volumes for your city before any work starts.
How customers search for cleaning companies
Domestic and commercial customers search in different words and want different things. A homeowner searches for house cleaning, a deep clean or a move-out clean and wants a price quickly. An office manager searches for commercial or office cleaning and wants a contract, insurance and references.
One-off services such as end-of-tenancy, after-builders and carpet cleaning have their own search demand and often lead to regular work.
See Google Maps ranking service for how Google decides which listings appear.
Google Business Profile setup for cleaning companies
House cleaning service suits domestic work and Commercial cleaning service suits contracts. Choose the one that matches most of your revenue as primary and use the other, plus carpet or window cleaning, as secondaries where true.
Category names vary a little between countries and Google updates the list, so we check what is available for your profile and what the businesses outranking you use. Everything stays inside Google’s guidelines.
This is the core of Google Business Profile optimization.
- Domestic and commercial separated. List them as distinct services so each customer type sees itself.
- Trust details. Insured, vetted staff, supplies provided, satisfaction policy. Put these in the description and on the site.
- Booking link. If customers can book or request a quote online, add the link to the profile.
- Real team photos. People, uniforms and vehicles. Stock photos of sparkling kitchens convince nobody.
Website pages that work for cleaning companies
- Separate pages for regular domestic cleaning, deep cleaning, end-of-tenancy or move-out cleaning and commercial cleaning
- A simple pricing guide or quote calculator
- A page on vetting, insurance and what happens if something is missed
- Area pages for the districts where most of your clients live
Each page has one job and is written around the search it answers. The profile links to the site, and the site confirms what the profile says.
That is what we build with SEO website design, with domain, hosting, on-page SEO and schema included.
Reviews for cleaning companies
Recurring customers are your best source. Ask after the third or fourth visit, when they have seen consistency. Replies should be warm and brief. Never mention a customer’s address or details of their home.
More in our guide on how reviews affect local SEO.
Mistakes we often see
Each of these is fixable, usually within the first week of work.
Mixing domestic and commercial on one vague page
No prices or price guide at all
A service area far wider than your staff can travel
What it costs
One-time prices, the same for every industry. No retainer.
Profile ranking · $499
Google Business Profile optimization, keyword research, citations and review routine. 90 days of optimization.
Profile ranking in detailSEO website · $499
Custom site with domain and hosting for the first year, on-page and technical SEO. 90 days of updates.
SEO websites in detailBoth · $947
Profile and website built to match, plus landing pages and a monthly report during the 90 days.
See what each plan includesLocal SEO for cleaning companies: common questions
Which Google category should a cleaning company use?
House cleaning service if most of your work is domestic, commercial cleaning service if it is contracts. Add the other as a secondary category if you do both.
Should cleaning companies show prices online?
A price guide helps. Customers comparing three cleaners will often contact the two that gave them a figure to work with.
How do cleaning companies get more reviews?
Ask regular clients after a few visits and send a direct review link. Regular clients write the detailed, credible reviews new customers look for.
Related industries
Local SEO for Pest Control Companies
Pest-by-pest searches and seasonal spikes.
See the pageLocal SEO for Landscapers
Lawn care contracts versus design-and-build projects.
See the pageLocal SEO for Movers
Local and long-distance moves, licences and lead-seller competition.
See the pageUseful guides: SEO Website vs Normal Website · Local SEO Guide for Small Businesses · all industries
Free local SEO audit for cleaning companies
Tell us your business name and city. We reply by email with where your listing shows up today, what is missing from your profile and website, and the changes we would make first. No sales call, no card.
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